Website: NPIN Web Tools (http://www.cdcnpin.org/scripts/webtools/index.asp)
Review: The National Prevention Information Network (NPIN) website offers information regarding communicable diseases, social marketing, and communities at risk to name a few. This website also offers web tools called "widgets" to incorporate on your own website/blog etc. The site itself stays with varying shades of blue and similar layout per page. This allows for simplicity and ease of navigation. Cool features include a search bar located at the top of the page. This allows viewers to search for particular topics that are not highlighted in the side bar. The major flaw is with the results. Unless specific the search results could take a long time to go through to find the information a viewer might be looking for. Another cool feature is the social media apps. NPIN links with twitter, facebook, linked in, and with a click of the more button one can find several more.
To navigate through the website viewers have a left side bar that leads to the topic. Once there, viewers rely on the top menu to navigate to the specific information they are looking for. At the end of each section, there is a "back to top" link that allows for easy navigation back to the main headings.
Example of an HIV promotional tool
Recommended use for public health messaging: Public health officials who want to add specific logos, and disease specific widgets will find this site appealing. This site offers HIV, STD, and TB widgets. These widgets offers different background images with the similar message encouraging testing. Results are displayed within the widget allowing viewers to stay on the original website. Additionally, the widgets are automatically updated. This website offers public health officials a great way to promote testing and testing sites without having to list all of the information themselves.
Similar Websites:
CDC: Health Communication Social Media Toolkit:[http://www.cdc.gov/healthcommunication/ToolsTemplates/SocialMediaToolkit_BM.PDF]
[Usability.gov: Writing for the Web] [http://www.usability.gov/methods/design_site/writing4web.html]
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